Each time your home comes up for rent, we will perform a market analysis to determine how much homes similar to yours have been renting for recently. Once we determine a starting value, we add or subtract based on the time of year, competition from other available rentals near yours, the condition of the property (older vs. newer carpet, age of appliances, floor plan, etc.), and other relevant market factors.
As a general rule, we believe it’s a good idea to price your rental property at or slightly below the competition and get it rented quickly. Vacancy is your worst enemy and we work hard to prevent excess vacancy loss.
Additionally, we stay very tuned in to the rental market all across Santa Clara County and provide feedback to you on how much activity we are receiving on your property (i.e. calls, emails, showings, applicants)